ASO Content for an Action Mobile Game
Client
A growing mobile game studio focused on competitive action titles for Android and iOS. Their flagship title needed a stronger app store presence to match its player retention numbers.
Industry
Mobile Gaming
Project Overview
Challenge
The app had solid gameplay and retention but struggled to convert new users due to generic visuals and poor store SEO.
Production Process
We reviewed gameplay footage, extracted key visual moments, designed an icon and screenshots around peak action, and crafted descriptions focused on adrenaline, ranking, and rewards. Multiple A/B versions were tested to fine-tune messaging.
Goals
Increase visibility, improve conversion rate, and appeal to competitive gamers who value fast-paced PvP.
Results
💡 +28% Increase in Click-Through Rate The redesigned screenshots and app icon immediately captured more attention in search results, leading to significantly higher CTR on both Google Play and the App Store.
🔁 Reduced Bounce Rate by 19% Fewer users dropped off after viewing the store page, suggesting that the new assets better aligned with expectations and encouraged action.
🌎 Successful Localization in 5 Languages Localized descriptions and store text were implemented for ES, DE, FR, PT, and RU, opening up growth in non-English markets without compromising clarity or tone.
Assets Highlight
